DAENA | Scent Marketing – Catalogue & Brochure
Humber College Project
with DAENA Scent Marketing
Instructor: James K.
Solo Project
My Role: Creative Direction / Art Direction / Graphic Design / Editorial Design
Background
This was a client-based college project for DAENA, a company specializing in scent marketing for luxury spaces like hotels and wellness centers. The assignment involved creating two print pieces: a catalogue and a teaser promo card. The goal was to showcase DAENA’s premium services through thoughtful typography, clean layouts, and accessible design while aligning with the brand’s sophisticated and elegant identity.