Background

This was a college group project where we created an ad campaign for Febreze Air Freshener. Our goal was simple, show that Febreze doesn’t just mask bad odors, it gets rid of them. To bring this idea to life, we went with a Western-inspired concept, featuring a cowgirl who treats Febreze like her weapon of choice to "clear the air."

We worked with photographers to create original visuals instead of using stock images. The photoshoot had a clean, minimal setup, keeping the focus on the cowgirl and Febreze. She struck strong, confident poses, reinforcing the idea that Febreze is powerful and reliable. This project was a great mix of teamwork, creativity, and hands on experience in building a campaign from scratch.