Background

This project was part of my EDI (Equity, Diversity, and Inclusion) assignment, where I explored how brands can promote social change. I chose FL Studio, a digital audio workstation, to create an ad campaign that highlights music as a tool for activism.

The campaign tagline, "The Revolution Will Not Be Televised", encourages musicians to make noise against injustice. It includes sound pack inspired by feeling of rebellion, merchandise, and free FL Studio licenses to underprivileged artists.